

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions – in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.
A glimpse inside

The book identifies four common pitfalls that sabotage good decisions: narrow framing (limiting yourself to binary choices), confirmation bias (seeking information that supports what you already believe), short-term emotion (letting fleeting feelings drive big decisions), and overconfidence (assuming you know more than you do about outcomes). Recognizing these 'villains' is the first step to overcoming them, as they distort our judgment in both personal and professional contexts.
To counteract these pitfalls, the authors introduce the WRAP framework: Widen your options, Reality-test your assumptions, Attain distance before deciding, and Prepare to be wrong. Each step is designed to help you break out of mental ruts and make more objective, robust choices. For example, 'widening options' encourages you to look for more alternatives instead of settling for the first two that come to mind.
Ratings at a glance
- 1The Four Villains of Decision Making
- 2The WRAP Process
- 3Widening Your Options
- 4Reality-Testing Assumptions
- 5Attaining Emotional Distance
Popular quotes from Decisive: How to Make Better Choices in Life and Work
“What looks like a people problem is often a situation problem.”
“We are woefully bad at predicting the future.”
“When you cannot make a decision, you are letting someone else make it.”