

Sir Richard Branson's amazing memoir is now updated to include the effect on the Virgin Group of 11 September, his views on the war in Iraq, the rise of Virgin Blue and the flotation of Virgin Mobile. Discover how Virgin is moving into the US domestic flight market and why he set up the charitable body "Virgin Unite". As ever, his thirst for challenge is unquenched. Sir Richard reveals the thrills of the world record attempt with the Virgin Atlantic Global Flyer and taking Virgin to the final frontier as Virgin Galactic are poised for a new era of commercial space travel.
A glimpse inside

Branson’s narrative is driven by his appetite for risk, both in business and life. He recounts bold moves—launching Virgin Records against established competitors, betting on new industries, and even attempting world record-breaking balloon flights. Branson frames risk not as recklessness, but as a necessary ingredient for innovation and personal growth. He argues that calculated risks, when paired with passion and preparation, are essential for breaking through barriers and achieving extraordinary results.
A core theme is Branson’s refusal to accept conventional wisdom. From starting a record store as a teenager to taking on British Airways with Virgin Atlantic, he repeatedly questions industry norms. Branson’s approach is to identify customer frustrations and disrupt markets with better service, transparency, and a sense of fun. This contrarian mindset is presented as a key driver of Virgin’s expansion into diverse sectors, from airlines to mobile phones.
- 1Embracing Risk and Adventure
- 2Challenging the Status Quo
- 3People and Culture First
- 4Learning from Setbacks
- 5Purpose Beyond Profit
Popular quotes from Losing My Virginity
“Screw it, let’s do it.”
“Business opportunities are like buses, there’s always another one coming.”
“If you aim higher than you expect, you could reach higher than you dreamed.”