1.Rejection of Classical Economics
Keynes challenges the classical belief that markets naturally reach full employment through flexible wages and prices. He argues that economies can settle into prolonged periods of high unemployment, because demand doesn’t always match supply. This insight undermined the prevailing confidence that economies would self-correct without intervention, especially during deep downturns like the Great Depression.
2.The Central Role of Aggregate Demand
A core innovation is Keynes’s focus on aggregate demand—the total spending by households, businesses, and government—as the primary driver of economic output and employment. When aggregate demand falls short, businesses cut production and lay off workers, creating a vicious cycle. This means that insufficient demand, not just supply-side factors, can cause persistent unemployment.
3.Psychology and Uncertainty
Keynes introduces the idea that economic decisions are shaped by uncertainty and psychological factors, such as 'animal spirits'—the instincts and emotions that influence investment and consumption. Because the future is inherently unpredictable, people often act conservatively, which can dampen investment and spending, further destabilizing the economy.
4.The Importance of Government Intervention
Unlike classical economists, Keynes advocates for active government policies to boost demand during downturns. He argues that public spending, even if it leads to deficits, can jumpstart economic activity and reduce unemployment. This idea laid the groundwork for modern fiscal policy and the use of stimulus measures during recessions.
5.Interest Rates and Liquidity Preference
Keynes rethinks the role of interest rates, proposing that they are determined not just by savings and investment, but by people’s preference for liquidity—the desire to hold cash rather than invest. In times of uncertainty, this preference can keep interest rates high and investment low, further stalling recovery.
6.Investment and the Multiplier Effect
Keynes introduces the 'multiplier'—the idea that an initial increase in spending leads to a larger overall increase in national income. This means that government or private investment can have ripple effects throughout the economy, making policy interventions more powerful than previously thought.